The holidays bring joy and provide numerous ways for all of us to bond with family and friends. For you as a business owner, they also can lead to added profits and new customers coming to your store. You already have the virtual terminal in place to take phone orders and your merchant service provider lined up to ensure that payments are secure. Now see how taking your holiday decorations to the next level can bring some ka-ching to your sales.
1. Combine your brand with familiar, beloved classic decorations.
Nothing says “festive” like classic lights, candles, tinsel, and snow. When you deck your store out in red and green, for instance, you will be setting a mood that makes everyone happy and inspires your guests to bring friends and family to see your handiwork. Find ways to connect your décor with your brand to inspire potential buyers to look at your featured products, and the sales are sure to follow.
2. Set up engagement with customers.
Set aside a space in your store for your customers to decorate their hearts out. If crafts and design aren’t your thing, consider encouraging your staff to get in on the fun as well. There is no better way to create a sense of purpose and brand loyalty as you spiff your store up for the holidays.
This can also be a great way to display featured products. You can even organize giveaways of small items to increase buyers’ anticipation throughout the season.
3. Don’t forget about outdoor decorations.
If you have access to the exterior of your building or your sidewalk, take advantage of the space by also making it festive. Colored lights, holiday-themed wreaths, and even festive doormats work together to make your shop merry and welcoming to anyone passing by.
When you devote time and love to decorating your retail space, you will find that additional customers are attracted to your store. Naturally, these people will spend money. What’s more, you might just get the edge over some of your local competitors who have not worked as hard to spread the holiday spirit. The boosted morale your decorations inspire could even make it to social media, creating a buzz that will draw in even more shoppers.
In short, decorating for the holidays is a gift that keeps on giving. Get started early, have fun, and you will have no choice but to get into the spirit of the season as your added profits roll in.
