A good business slogan can go a long way, just ask companies like McDonald’s and Nike. So, how can you come up with a catchy, memorable slogan? Well, creating a slogan can take just as much time as creating a name for your business, so be thoughtful and be creative. Before you get started, read up on these tips on what makes for an effective slogan:
- Follow the three W’s – Answer who are you? What do you do? And what is your unique way of doing it? Here’s a couple slogan examples that answer exactly that:
- “Just do it” (Nike)
- “I’m lovin’ it” (McDonalds)
- “Got milk?” (California Milk Processor Board)
- “Like a good neighbor, State Farm is there” (State Farm)
- “There are some things money can’t buy. For everything else, there’s MasterCard” (MasterCard)
- Research – Find your target audience so you know who is most likely to engage with your slogan/business. Dig into the demographics behind your target audience. Whether it’s age, gender, location, or income, figure out which channels are best to make your business present to attract the right people.
- Involve your audience – Take the pulse of your audience through surveys and polls. Getting your audience involved and having them feel that they helped in the evolution of your brand will build trust between them and your business. Don’t hesitate to ask for suggestions or testimonials as well, because any feedback is good feedback- okay not necessarily, but you get the point.
- Use repetitive sounds – Alliteration and rhyming work well when crafting a slogan. If it sounds catchy, more people are likely to say it. Create buzz about your brand and start with a couple strong words.
- Ask for feedback – Once you have a slogan, ask your audience what they think of it. Although you may think you just made one of the best slogans ever thought up, you may be surprised what others think. Feedback is a must to any slogan, because you’ll need to perfect it before it becomes permanent.
Creating a slogan will take time, so be patient! Remember that the first try will not be your last try, so go back to the drawing board as much as needed and ask for others’ suggestions. Keep trying and don’t give up until one sticks. What are you waiting on, get started already!
