There is nothing like a pop-up shop to spread the word about your brand. It’s also a great way to bring a nice chunk of extra cash into your coffers, particularly during the holiday retail season.
Now that consumers are adopting tap to pay tech in a big way since the pandemic, there is no time like the present to bring this fast and safe way to pay into your operations.
What is Tap to Pay on iPhone?
The advent of wireless technology has brought a revolution in the way that companies both sell goods and process customer payments.
Integrating its speed and efficiency into your systems means that checkout lines are shorter, leaving staff with more time for other important tasks. Additionally, since it can be used anywhere, payments can be accepted throughout the store or from across town.
This portability can mean a sea change for your pop-up store. No longer do you need to lug heavy credit card terminals that connect to the internet via wires.
Thanks to the wonders of near-frequency communications (N.F.C.) technology and with only your iPhone and a payment processing app, you can conduct sales from start to finish quickly, securely, and wirelessly.
How does iPhone Tap to Pay work?
Tap to Pay on iPhone is deceptively uncomplicated and very easy to integrate with your retail pop up shop. On the surface, it simply involves making an agreement with your payment processing company enabling you to gain access to a payment processing app.
You download it onto your iPhone, connect it with your POS system for retailers, and are immediately ready to begin accepting customer payments.
Your pop-up store customer has only to position their iPhone or Apple watch less than three inches away from your app-equipped iPhone.
Assuming that they have already entered their payment details into an associated digital wallet, the two devices will “talk” to each other, authenticating the customer’s identity, ensuring that sufficient funds are available, and completing the transaction.
The entire process is usually accomplished in a matter of just a few seconds. In most cases, you can either print out a receipt then and there or have it emailed instantly to the shopper.
Is iPhone Tap to Pay secure?
Considering the speed and almost magical quality of this type of touchless transaction, you can’t be blamed for wondering if the customer’s sensitive payment details remain safe from digital criminals. After all, the headlines are loaded with horror stories about identity theft and other types of data breaches.
The secret to the safety of Tap to Pay on iPhone transactions lies in something called encryption. Every transaction’s data is masked by substituting account and credit card details with single-use, random series of letters and numbers that are impossible for criminals to exploit.
Furthermore, payment data is never stored on your iPhone. Therefore, even if your device is lost or stolen, the customer’s details will remain protected.
Should you integrate iPhone Tap to Pay into your pop-up store?
As with any innovation, incorporating Tap to Pay on iPhone into your business requires you to step out of your comfort zone, at least to some extent. You need to contact your payment processing company, learn how to download and use the app, train yourself and your staff, and find ways to let your customers know that this new payment method is available.
However, you will find that this small amount of extra work is highly worthwhile for a number of reasons.
First, you can make more money. You no longer need to saddle your business with the cost of expensive wired hardware. Setup is easy and affordable, enabling you to be up and running quickly and at a price that won’t break the bank.
Second, iPhone Tap to Pay gives you the ability to take payments effortlessly from anywhere. That includes not only in your pop up store but in your brick-and-mortar store, at fairs and farmers markets, and even at a client’s home if you so choose.
Incorporating it gives your business endless new possibilities for expanding and pleasing your customer base.
Finally, Tap to Pay on iPhone’s built-in security measures means that both buyers and sellers are more protected from crime. Customers can rest assured that their payment details are shielded from digital predators.
At the same time, you can minimize the need to have large amounts of cash on hand at your pop-up store.
Now that the busy holiday season is upon us, it makes even more sense to bring Tap to Pay on iPhone into your business. Its efficiency and stringent security measures will help to ensure seamless purchases, a safer environment, and added flexibility for you and your valued customers.
