With the start of a new year, entrepreneurs are more eager than ever to find ways to enhance their operations. By taking advantage of the retail trends that are shaping our commercial world, you can enhance your relationship with customers while boosting your sales.
1. Harness the power of multichannel marketing.
Buyers are looking for maximum convenience when shopping for products and services. You can give them what they are demanding by providing your merchandise or services from more than one source.
If you operate a physical store, you also need a website that allows customers to browse through your catalog, compare similar items, read customer testimonials, and even make a purchase. Don’t already have a website that is configured with a shopping cart and payment gateway? Talk to your retail payment processor to get everything you need to set up and run this vital channel.
Once it is up and running, you can give consumers the option of buying online and completing the purchase using various payment types such as tap to pay payments in-store. Now they can see and touch the item before completing the purchase on your point of sale system in person.
2. Social media remains a vital retail force.
Another benefit of having an active website that is regularly updated with your latest specials is that you can link it to your social media pages. If you haven’t already made launching and updating your business pages on TikTok, Instagram, or YouTube into a part of your regular routine, find a way to make it happen. In the event that you don’t have the time or inclination, hire someone who does.
Social media is that important to your future growth. Customers now expect that you have a face and a voice on their platforms of choice. This is how they learn about your products, post reviews, converse with others in the community who love your brand, and pass the word on to their contacts.
3. Collaboration is bigger than ever.
Even before the internet came on the scene, business owners were finding ways to link up with each other for mutual benefits. Today, many of these alliances are taking place with the help of technology.
Specifically, social media gives you numerous ways to combine forces with other sellers. Even if you can’t afford the cost of teaming up with a celebrity TikToker or Instagrammer, there are plenty of lesser-known but still recognizable micro-influencers who have name recognition and star power with your customers. Their opinions matter, and they have the power to talk up your products to a whole new set of their own interested fans.
4. Technology will be more important than ever in customer communications and relationships.
Although there is nothing like one-on-one face-to-face conversations, they don’t usually happen between most entrepreneurs and customers due to time or distance constraints. However, that doesn’t mean you can’t enrich your relationships in other ways.
Today’s personalized approach is buoyed and expanded thanks to technology. Whether it is an automated chat bot that answers simple questions quickly and prioritizes complex calls for your immediate attention, targeted emails that leverage shopping history information to recommend niche products to your valued customers, or virtual reality software that allows buyers to visualize themselves wearing your products or incorporating them into their living space, technology gives you multiple ways to set your store apart to provide a highly tailored shopping and brand experience.
Although economic conditions remain unpredictable, there are millions of customers out there with money to spend. Embrace these hot retail trends, and your business will be perfectly aligned to attract and impress them.
