North American Bancard is now “North.” A new brand with a shorter, simpler name, yes, but those five letters stand for much more.
For one thing, this blog now has a new name and address: North.com. Easier to remember, with even more of the great content you expect. We’ll still talk about business — what works, what doesn’t, and how we can take yours to new places.
There’s other exciting changes coming with this new brand — but you can always count on our commitment to merchants and integrated partners like you.
Why North?
We’ve been a payment technology leader since 1992. We’ve come a very long way over those 30+ years — we’ve grown, we’ve innovated, we’ve changed the way payments work. We wanted a name that spoke to that evolution, a brand that elevates awareness of who we are today.
North is a memorable name. It’s also a direction — upward, onward. It speaks to exploration, adventure, and limitless possibility. We want to inspire people. Let everyone know who we are and what our mission is: To build the largest portfolio of payment and business management tools, helping our partners and merchants win in their industries.
The way people pay has changed. Consumers now have more payment options than ever, and their choices are reshaping the entire industry. As a result, payment service providers are a huge part of everyday life. We want to continue to lead that conversation. So, this is the new North, a brand with an identity that stands for the future of fintech, for the modern, forward-looking company that we are and always have been.
What’s not changing?
Our company’s core values, our business strategy, and our commitment to our merchants — all that stays the same. You’ll also see some new look and feel to North — but you’ll recognize our support in all industries, our robust product offerings, and our award-winning Customer Care Team.
We’re taking what you love about working with us and making it all bigger, better.
Welcome to the new North. We’re going to do great things together.
